”If you wanna shake things up, you start with something small. You break a norm, an idea or convention, or business model. You go with things that people already are tired about.
Everybody gets excited, because you crack something that everyone wanted to be cracked.”
Summary
Hi stalker, my name is Danny (which you probably already know). Passionate marketer with a strong strategic and creative mindset. Experienced in strategic communication, global brand management, B2C and B2B marketing. Developed expertise through roles in both agency settings and a Nasdaq-listed company, consistently delivering impactful results and driving business growth.
My work is driven by a desire to make a good difference via creativity and a love for innovation. I love to brainstorm concepts and ideas, crazy or not crazy.
What I do
With a strong interest in strategic communication, I love to work with idea and concept development for marketing or advertising/PR, as well as for branding, communication platforms and strategies. Finding that key insight that I can develop a creative idea or concept from, gives me a real kick. Lastly, I have a background in sales, which is the reason I got my eyes on the communication field.
What interests me
I am interested in communication that has a big impact, has relevance, timing and are creative. Whether it is in forms of a communication platform, a visual storytelling or a billboard. Additionally, an interest for technology, I have spent a lot of time to adapt the new wave of AI into my work, and continuously adapting. Lastly, in my spacetime I love to travel, training, reading books, spend quality time with friends and loved ones over a dinner.
Education
2022-2024, bachelor’s degree (B.Sc) in Marketing, Advertising & PR, Edith Cowan University
2021, Berghs Bachelor Foundation Semester, Strategic Communication
Career
2023-2024, Marketing Manager, Candles Scandinavia
2023-2024, Strategist/Planner Intern, Think Happy Thoughts
2019-2021, Senior Sales Representative & Sales Coach, Tele2/Transcom