Project Overview

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CLIENT - Flex Applications

AGENCY - Think Happy Thoughts 
MY ROLE - Strategist

YEAR - 2023

BRIEF - Rebranding with a new graphic profile that aligns with the new business strategy of Flex Applications.
Reach a wider audience, with a new appealing modern look.

THE SOLUTION - The new logo exudes a "modern" and "premium" feel. The color palette features new primary colors,
including muted blue and warm pink. This is complemented by nature-inspired motifs, rounded edges, and a broad
representation of people in the visual style, aiming to convey the company's innovative and bold identity.